Who is Toni Kormano?

Toni Kormano (also known as “Pete”) is a Helsinki-based Creative Designer with over 20 years of experience in advertising, design, communication and digital agencies, plus a background in journalism and visual storytelling. He works across brand, digital, photography, interiors and product design. 

What does Toni do exactly?

Toni offers a comprehensive creative service that combines the capabilities of an entire agency into one person: strategy, concepts, visual identity, graphic design, digital products, photography, marketing campaigns, interior design and product design. The focus is always on the overall brand experience – how your brand looks, feels and behaves across all touchpoints. 

What kind of clients has he worked with?

Over the years Toni has worked with a wide range of clients, from startups and cultural projects to global brands. The public client list includes names such as Microsoft, Nordea, Kotipizza, Fjällräven, Coca-Cola, Business Finland, the University of Helsinki, YLE and many more. 

What services can I hire Toni for?

Key areas of work include: 

• Brand strategy & brand experience design

• Visual identities & graphic design

• Creative direction & art direction

• Digital design: UI/UX, websites, apps and digital products

• Photography (brand imagery, documentary-style, portraits)

• Marketing & campaign concepts (including 360° campaigns)

• Interior design & renovation concepts (commercial & residential)

• Product design and concept development

Does he work alone or through an agency?

Toni works as an independent creative but is also Co-Founder and Creative Director at Ritanen, Kormano & Co. When needed, he can tap into a trusted network of specialists, giving you the flexibility of a small core team with the capacity of a larger agency. 

Where is he based – and does he work internationally?

Toni is based in Helsinki, Finland, and works with clients both locally and internationally. Many of his projects have been for global brands and multi-country campaigns. 

What’s his experience with campaigns and results?

Toni has led and designed numerous campaigns, from Black Friday concepts to long-term brand platforms. One of his recent large-scale campaigns in Finland broke every sales record in the client’s history and was shortlisted at the Effie Awards. Another international campaign for Roborock ran across Europe and the US and received strong engagement feedback from the client. 

Has Toni won any awards?

Yes. Toni’s work has received multiple recognitions in Finland and abroad, including awards and shortlists from Effie Awards, Vuoden Huiput, Folio Awards (USA), Edit, ProCom, The CMA (UK), and media innovation recognition from the Finnish Government. His interior design work has also been featured in ELLE Decoration Sweden. 

Does he also do interior design and product design?

Yes. Interior design and renovation planning are part of his main offering, covering everything from commercial spaces to private apartments. He also designs physical products, from knives and longboards to furniture and concept pieces like modular beds and solar-powered coffee makers. 

Can I hire Toni just for photography?

Yes. Toni has over 15 years of experience behind the camera, evolving from hobbyist to commercial photographer. He works on brand imagery, campaigns and documentary-style photography, drawing on his background as a visual journalist and photo editor. 

How does a typical project start?

Usually with a conversation. Together you clarify the challenge, goals, scope, budget and timeline. After that, Toni develops an initial direction or concept, and the work moves forward through clear milestones: concepting, design/production, feedback rounds and final delivery (plus support for rollout where needed). 

How are projects priced?

Pricing is tailored to each project based on scope, complexity and timeline. Most work is done on a project fee or retainer, sometimes supported by day rates for workshops or consulting. You’ll receive a clear proposal before any commitment. (For exact pricing details, please contact Toni directly.)

Does he take on small projects or only large ones?

Both – as long as the brief is interesting and there’s a clear problem to solve. Some projects are small but strategic (like a brand refresh), while others are larger, multi-channel or long-term collaborations.

Is Toni available for ongoing roles (e.g. fractional Creative Director)?

Yes. Given his background as Creative Director and Co-Founder, Toni can step in as a long-term creative partner – for example as a fractional Creative Director, brand lead or senior advisor for your in-house team. 

How can I contact Toni?

You can reach Toni directly via: 

• Phone: +358 (0) 40 7258 477

• Email: toni@ritanenkormano.com